Glossary: Manual Categories

By: Thursday, September 8, 2011
Manual categories allow Authors and Administrators to easily bucket content into specific categories. They are typically more generic, overarching terms that you want to use in organizing your network's blog content.

Example:  If you want a "Current Events" category, you can add a "Current Events" manual category and select relevant posts to appear on that blog page.

Manual categories differ from Compendium's standard automatic categories. Relevant content automatically compends to the appropriate...
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Glossary: 301 Redirect

By: Wednesday, December 15, 2010
A 301 redirect occurs when a author types in an address to a website and is automatically redirected to another. This redirect happens server-side and is seamless to the end user. The 301 status code indicates that the web page has permanently moved to another place. The purpose of a 301 redirect is to ensure that authors get to the proper webpage even if there was a typo in the address bar or a permanent change in the location they are trying to access.

A web page may be redirected for several...Read More »
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Glossary: CNAME

By: Monday, December 13, 2010
A CNAME, short for Canonical Name, record is an entry in the Domain Name System (DNS) that specifies where a author can find your web pages, or any other URL. You'll use this to associate your custom domain with your blog.  A CNAME specifies that the domain name is an alias of another canonical domain name. With a CNAME record, multiple domain names to be pointed to another domain which can be managed over a single or in Compendium's case, several IP addresses/DNS servers. 

If you want more...Read More »
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Glossary: Page Rank

By: Tuesday, November 30, 2010
Page Rank is a linking algorithm used by Google to measure importance of a web page relative to all other web pages in the network. The numerical rank value indicates the importance of a particular page. A hyperlink to a page counts as a vote of support, with the strength of the 'vote' depending on the other page's Page Rank. A page that is linked to by many pages with high Page Rank receives a high rank itself. If there are no links to a web page, there is no support for that page and it is... Read More »
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Glossary: Indexing

By: Monday, November 29, 2010
Search engine indexing collects, parses, and stores data to facilitate fast and accurate information retrieval.  An alternate name for the process in the context of search engines designed to find web pages on the Internet is Web indexing.

Popular engines focus on the full-text indexing of online, natural language documents.  Media types such as video and audio and graphics are also searchable.

The purpose of storing an index is to optimize speed and performance in finding relevant documents for...Read More »
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Glossary: Definition of a Blog

By: Monday, November 29, 2010
A blog, also known as a "web log," is a website where entries are commonly displayed in reverse chronological order.  "Blog" can also be used as a verb, meaning 'to maintain or add content to a blog.'

Blogs can be private, or used to enhance the communication and culture for marketing, branding, and public relations for your business.  The latter type of blog is also referred to as a "corporate blog."

A blog post or blog entries are the individual content entries that make up the blog.  A typical...Read More »
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Glossary: Software as a Service (SaaS)

By: Monday, November 29, 2010
Compendium is a Software as a Service (SaaS) platform.  SaaS is software that is deployed over the internet and hosted by a vendor or service provider; Compendium is the provider that licenses the application to its customers.  It is made available to customers who have an internet connection, as well as a username and password associated with the application that allows them to log in.  Software as a Service is also referred to as an "on-demand service." 

Because Compendium is a Software as a...Read More »
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Glossary: Definition of an Uber Blog

By: Tuesday, November 23, 2010
The uber blog, also known as the main company blog, is typically the start page for a blog network.  The uber blog is not focused on a specific Author, but instead, all contributors of the network.  It displays all posts created in the network and approved by the Administrator with the exception of Author's sticky posts.

Please Note: While the uber blog is the main company blog, its title can be specified during the New Client Set-Up Process.  For SEO purposes, it is a Compendium best practice...Read More »
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Glossary: Sticky Posts

By: Tuesday, November 23, 2010
As an Author, you have the ability to create a sticky post to appear at the top of your individual Author blog. 

Sticky posts typically share information about the author with readers or it can provide readers with the purpose of the company blog. Specific content of a sticky post should be discussed with your Administrator. Authors usually set up sticky posts during the initial setup of their account.

Sticky posts do not appear on the uber blog, or main company blog, because the uber blog is...Read More »
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Glossary: Search Engine Optimization (SEO)

By: Tuesday, November 23, 2010
Search Engine Optimization (SEO) is the process of improving the visibility, volume, and quality of search traffic to a website or blog through organic results.  Organic search or natural search is the result in a search engine that is not a paid advertisement. The results that come up naturally are based on their *indexing within a search engine.  Organic search results are beneficial to your company, and you should strive for high rankings in organic searches using optimized category phrases....Read More »
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