In terms of content creation and moderation, it's always wise to
tell your audience exactly what you want them to do. One of the
best ways to do that is to modify and test your templates. Provide
calls-to-action that drive traffic to where you want your customers
to go or what you want them to do, whether that be signing up for a
newsletter, downloading content from your company, or visit your
website.
In the video below, Clayton talks about the importance of modifying
your template design,...
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Calls to Action (CTAs) are a very important part
of your blogging program. A great CTA can help you achieve your
goals – whether those goals are to drive traffic to your website,
encourage whitepaper downloads, or sign-up for a webinar. The video
below focuses on some best practices that will help you when
designing and creating CTAs.
Check out this video, so you can begin designing your new
call-to-action today!
By default, Administrators and Authors do not have the ability to
edit the template design, therefore, all template changes are made
through a
request to the Product Support team. If you are interested in
gaining access to the template editor, you or someone in your
company can become a Designer. The Designer role will allow you to
further customize the look and feel of your network's template and
will provide you with 24-7 access to manage all template
modifications.
If you are ready to take...
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As a Designer, you will need to create a Call to Action (CTA) for
your blog. A CTA is an image that entices the reader or
viewer to make a decision to take the next step based upon the
image.
Here is a list of best practices to keep in mind when designing a
CTA:
-
Create Urgency - The reader should understand
how easy and immediate their action will be.
-
Use Numbers - Digits help make the action very
specific (i.e. prices).
-
Indicate a Specific Action - Tell the reader
exactly what you want them to...
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